Flaming Armadillo Productions / Ann Arbor Michigan / theflamingarmadillo@gmail.com / 734 985 5763

Conveys Complex Information in a Simplistic Way
One of the biggest benefits of animation is the ability to describe a very complex idea in a
simple way. When combined with voiceover, animation can really simplify a company’s
solution and relate to audiences quickly.

WHY ANIMATION?

Customizable for Different Audiences
When creating content for a specific audience, it’s important to have complete creative
control to ensure your message is clear. By employing animation in a branded video, you
can pinpoint buyer personas and develop content designed only for them without the hassle
of a lengthy production schedule or multiple shoots. In addition, making adjustments
or tailored videos for different personas can be as simple as

changing a graphic or color scheme

Flexibility
Through animation, brands can have content be as simple or complex as they wish.
Animation can be customized to meet the needs of a particular video’s budget range.

For more cost effective scenarios, a company can elect to keep animation sequences simple by focusing on dynamic text or simple illustrations. On the other hand, companies with larger budgets can have the flexibility to create complex scenarios

that take the viewer on a really unique journey…

Extends Existing Marketing Material
One of the advantages of using animation is the ability to draw inspiration directly from
a brand’s image and use actual color schemes, logos, etc. within the video. For example,
an animated video can use elements of a company’s website, corporate collateral or other
material. Often, a custom animation can feel very much like an extension of brochure,
application or website. Animation is a great way to bring life to an existing white paper or
ebook that may already exist.